So you’ve decided you want to fuel hyper growth by building an SDR team. You probably were expecting to hire some reps with SDR experience–or new grads–who could step right in and start setting meetings. But then your heart sank when it didn’t work! Finding good people is frustrating, candidates you swear should have crushed it failed, and so many of the meetings set were garbage. Now, it’s hard for your company to hit its sales projections.
There are so many moving parts to building a best-in-class SDR team. I’ve experienced nearly all the challenges you can imagine. I’ve spent over a thousand hours reading, talking to people who’ve been there–and then building a world-class SDR org.
My biggest frustration has been that there just aren’t that many people out there who understand how to build the kind of program I want from the ground up.
I remember the day I moved across the country to build the org at PatientPop. We had 5 reps who were making 30 calls a day. No script, no process, no ANYTHING. I made a list of all the processes and systems I knew we needed in order to win–and was instantly intimidated. I knew there was a lot more I didn’t even know about, yet!
But we tripled rep production in that first month. We grew and scaled. We had a ton of problems. We set records, lost good people, and in the end, after blood, sweat, and tears, we built what we hoped for: a world-class SDR team.
I don’t recommend the hard path (though they say it builds character!). Save pain, frustration, and runway today. Contact me for a free 30-minute consulting session.